Here we are in a struggling economy, hammered into recession by the fallout of a devastating, once-in-a-century, black swan event … but we at Signatura are filled with enthusiasm and energy for the Cape Town property market as we enter the second of our three summer launches for 2020 / 2021.
After the success of our Deer Park launch in October, where over 50% of the apartments were sold within the first week, we are in the countdown to the debut of The Flamingo in Sea Point – and quite possibly to the most exciting property event we have seen for many years.
In fact, The Flamingo has generated intense prelaunch interest of a kind we haven’t seen since the boom years of 2005 to 2007, with well over 1 000 expressions of interest at time of writing!
In my view, this dramatic interest stems from a pent-up demand for good investment opportunities at a time of historically low interest rates, combined with the fact that the Signatura brand has built a trusted reputation for delivering quality buildings and stand-out architecture.
Certainly, this stunning Robert Silke building perfectly ticks every single box of the ‘Three Ps’ of property: position, product, and price.
From a position point of view, the site is a jewel, being 150 metres from the biggest attraction of the suburb: the much-loved Promenade. As in other world-class coastal cities like Miami, Tel Aviv or Barcelona, this extensive seafront stretch is a magnet that attracts sun-loving citizens from a wide area. But what a joy to have this fantastic amenity on your very doorstep, giving you pedestrian access to the outdoor gyms, the secret surf breaks, the sunset picnic spots, and the kilometres of seaside cycling, rollerblading, jogging and strolling that stretch from here to Three Anchor Bay and Mouille Point.
Add to this the magnificent, Olympic-sized Pavilion swimming pool and the plethora of shops, restaurants and cafés all around, plus the spectacular Lion’s Head views, and you are clearly in the dead centre of the bull’s eye as far as location is concerned.
The product itself has been designed to dazzle, delight and – yes, disrupt – the market. Robert Silke has done a stupendous job on the architecture, and his curvaceous creation will not only uplift the streetscape of Regent Road but provide wonderfully comfortable, warm and welcoming living spaces, each with its own balcony.
On top of that, our collaboration with Weylandts is a game-changer, giving every single buyer the best possible combination of custom-crafted furniture and interior design, included in the price. Integrating the furnishings with the architecture allows us to maximise the efficiency of a compact living area, which can be hard to do when owners bring in their own pieces. Weylandts bespoke furniture items include ingenious space-saving measures, such as a storage unit in the base of the bed, and a custom-built work desk and shelving in a semi-circular nook.
Which brings us to the third P: starting at under R1 million, these stunning units offer the kind of value not seen in Sea Point for decades. We were determined to shake up the market and kickstart the next cycle, and I’m confident that the package of benefits our team put together will do just that. Even at the upper end of the pricing, at around R1,8 million, these furnished units offer exceptional value for money. To view the price list, click here.
At interest rates and prices like this, we are fully expecting this prime development to take off like one of the magnificent birds it has been named after! If you are interested in this unique investment opportunity, please do not hesitate. If you have not registered your interest yet, click here for an invitation to the launch.