“Here we are, almost five months into the Covid-19 lockdown, and we’ve become all too familiar with what’s being called the new normal. But really, when you take a broader perspective, and look back at the last four decades of life in South Africa, you realise there really is no normal – and never has been! It’s always a matter of adapting quickly to the prevailing market conditions. The agile not only survive, but find opportunity in disruption.
“So, despite the unprecedented challenges the economy is facing, we are optimistic about the future of Signatura going forward. We’ve had a busy time during lockdown, with the sale of almost all of the unsold units in our finished buildings. There are just a handful of apartments and penthouses left at The Onyx and The Cosmopolitan, which are both completed, and a limited number of great opportunities at WEX2 and The Quarter, which are both under construction.
“We also have an exciting series of new development launches lined up in the next few months. The first in the pipeline is a superb project in the enclave of Highlands Estate in Vredehoek alongside Deer Park, where 24 apartments will be available at very competitive pricing, starting from under R2,4million.
“This will be followed by a site that we’ve just acquired in Regent Road, Sea Point, just a quick stroll from La Perla on the beachfront. We will be launching this in November from an unbelievable price point of around R1 million. There is an extra special furnishings collaboration in the works as well. It’s still under wraps right now – details will be released soon.
“This will be followed by our third development in the WEX precinct of Woodstock early next year which will hit the market at unprecedentedly low prices. These apartments will offer truly exceptional value given the full array of lifestyle attractions residents will enjoy in our award-winning WEX1 development across the road.
“These projects have all been designed and priced taking into account the current market conditions. With interest rates at their lowest level since the Great Depression, and repayments on mortgages more or less equal to rentals, there can be no better time to enter the property cycle. After all, why rent when you can buy for less?”
Founder and Chairman